Design Services

Bringing over 18 years of experience building products and leading teams at top companies. I partner with people who are passionate about what they create and their impact on the planet.

How I Can Help

Ways We Can Work Together

I bring care and intention to both the work and the relationship.

Facilitation & Workshops

Creative sessions that unlock team thinking and spark new ideas. I design and lead workshops to help groups get unstuck, define strategy, explore concepts, and build alignment.

Research & Strategy

Deep understanding of users, markets, and new opportunities. User research, competitive analysis, and design strategy—grounding every decision in real evidence, not assumptions.

Concept Development

Bringing new products and features from idea to reality. I help teams turn early concepts into tangible solutions—prototyping, mapping user flows, and providing the detail needed to move forward.

Design Consulting

A fresh, outside-in perspective when you need it. Strategic advisory for design teams and leaders—reviewing work, offering actionable feedback, and helping solve specific challenges.

Contract Design Support

Embedded, senior-level support for your team. When you need experienced hands on deck, I join your team for a defined period—to design, deliver, and mentor.

AI & Learning Design

Expertise in designing AI-assisted tools and educational experiences. From GenAI transformation to learning game design, I bring hands-on experience at scale.

Experience with Impact

Wonderpath is led by Azul Ceballos—designer, artist, educator, and maker with over 18 years of experience at world-class firms such as McKinsey, Estée Lauder, and Condé Nast, as well as impact-driven organizations like CaseCommons (IDEO incubated). Azul has served millions of users, managed global teams, and delivered projects with care and rigor. Their creative journey includes art residencies in Mexico, France, and Portugal, and advanced creative technology training in New York City. This foundation—working at scale and to the highest standards—informs everything at Wonderpath: harnessing AI for good, pursuing meaningful design, and crafting art that is both innovative and handmade, all while honoring ancestral traditions.

Based in New York City, always guided by curiosity.

18+Years experience
1M+Users served
10+Person teams led
More about my background
Azul Ceballos Portrait
Experience

Where I've worked

Detailed case studies are available upon request. While much of my work is under NDA, I'm happy to discuss specifics in a conversation.

How I Work

A typical engagement

01

Conversation

We discuss your goals, challenges, and how I can help.

02

Proposal

You receive a clear scope, timeline, and transparent pricing—no surprises.

03

Work

We work closely together with regular check-ins, shared progress, and open communication.

04

Handoff

You receive everything you need to move forward—organized files, clear recommendations.

On Location

Travel & Residencies

For the right project, I'll travel to you—facilitating workshops, design collaborations, or creative projects on location. Peke (the studio dog) and I are ready for adventure.

I'm especially interested in:

  • Learning traditional techniques and ecological practices from different regions
  • Collaborations with studios, schools, or community organizations
  • Residencies where the work serves both sides

Requirements

  • Travel and accommodation covered
  • Dog-friendly arrangements
  • Clear scope and timeline we define together

Good fit

  • Genuine mutual benefit—we both gain something
  • Shared values around sustainability and care
  • Real planning, real respect

Not every project, but for the right one—let's talk.

Inquire about a residency

Let's see if we're a good fit

I love working with people who care deeply about what they're building. If that sounds like you, I'd love to hear what you're working on.

Get in touch